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Agenda

Make plans now to attend the 13th annual Iowa DTV Symposium October 1 - 3, 2007 in Des Moines Iowa.

Iowa Public Television hosts the nationally-recognized, premier event that attracts production, management, technical and education professionals from across the country.

Please choose a track...




Monday, October 1
7:00 AM Registration
8:00 AM What Have You Done To My TV?
Sponsored by NAB, this panel discussion will help broadcasters understand what is expected in their responsibilities for educating the public as we approach the February 2009 DTV transition completion date. This session will assist the broadcaster with consumer education challenges such as meeting the education goals, financing and partnerships.

Presenter(s)
William T. Hayes
(Iowa Public Television)
Mark Erstling
(Association of Public Television Stations)
Jason Oxman
(Consumer Electronics Association)
Jonathan Collegio
(National Association of Broadcasters)
Mary Lou Kenny
(National Telecommunications & Information Administration (NTIA))
Marc Pearl
(Consumer Electronic Retailers Coalition (CERC))

11:30 AM Lunch with Keynote Speaker
David Rehr, president and CEO National Association of Broadcasters

National Association of Broadcasters President and CEO David K. Rehr will be discussing NAB's efforts to educate all Americans about the switch to digital television (DTV) on February 17, 2009. NAB has launched an aggressive public awareness campaign to ensure that no American is left unprepared for the transition to DTV.

David K. Rehr - Keynote Presentation

Presenter(s)
David Rehr
(National Association of Broadcasters)

1:30 PM Consumer Update
Phillip Swann - 10 HDTV Predictions

A forecast of what will happen to Digital TV and HD in 2008

* Joe Bates - HDTV: Consumers have the Set, but do they have the Content

This presentation will explore the ways that HDTV owners get the content they view on their HD sets, and quantify the future market for HD content.The presentation will also explore consumers understanding of whether the content they are viewing from their television provider or on DVD or gaming systems is truly in high-definition.

Phillip Swann - 10 HDTV Predictions Joe Bates - HDTV: Consumers have the Set, but do they have the Content?

Presenter(s)
Joe Bates
(Consumer Electronics Association)
Maryann Baldwin
(Magid Media Futures)
Phillip Swann
(TVPredictions.com)

3:00 PM Break
3:45 PM Washington Update

Presenter(s)
Jim Burger
(Dow Lohnes PLLC)
Mark Erstling
(Association of Public Television Stations)

5:15 PM Welcome Reception
Tuesday, October 2
6:30 AM Team Building - NetWalk
8:00 AM Registration
8:45 AM The Future of Digital Delivery of PBS Content
Balancing Act -- The digital revolution is upon us with new platforms, new ways of distributing new kinds of content, and new technologies that truly engage the audience in the process. And yet, at the same time, traditional television viewing is at record levels. The PBS strategy is to operate with one foot in the 20th Century and one foot in the 21st century to insure that local public television stations will remain viable public media institutions providing vital services to their communities in the digital future. John Boland will lay out the evolving strategy and invite your questions and comments.

Presenter(s)
John L. Boland
(Public Broadcasting Service)

9:30 AM 32 Weeks in a World Without Oil:Shaping the Future Through Serious Play
What if there was an oil crisis? This year? How might our lives change? We found out by launching World Without Oil, a collaborative online storytelling project, the first "alternate reality game" to address a serious real-world issue.

Ken Eklund - A World Without Oil

Presenter(s)
Ken Eklund
(Writerguy LLC)

10:15 AM Break
10:30 AM We Are Children of Technology
How digital cameras, laptop edits and video on the web are going to change the world.

Michael Rosenblum - We Are Children of Technology

Presenter(s)
Michael Rosenblum
(Rosenblum Associates Inc.)

11:15 AM Making the Move to Mobile Why How & When
The mobile wireless space is one filled with options, opportunity, and to be sure, hype. Should a local television station care about having a mobile offering or is this a fad that will soon pass? This presentation will explore some of the basic questions and considerations for going mobile.

Presenter(s)
Sam Matheny
(News Over Wireless)

12:00 PM LUNCH
1:00 PM HDV at FRONTLINE
A discussion of what works and what to watch for when using HDV.

Tim Mangini and Chris Fournelle - HDV at FRONTLINE

Presenter(s)
Tim Mangini
(FRONTLINE)
Chris Fournelle
(FRONTLINE)

1:45 PM Presentation by John C. Dvorak

Presenter(s)
John C. Dvorak
()

2:30 PM The Metropolitan Opera Live in HD: global cinemacasts, robotic cameras, and more
The Metropolitan Opera has been delivering in HD since 1990. Now it's live worldwide, with multiple languages of subtitles, multiple picture and sound formats, as many as 15 cameras, and more.

Mark Schubin - The Metropolitan Opera Live in HD

Presenter(s)
Mark Schubin
()

3:15 PM Break
3:45 PM Everything Old Is New Again
In between our aging analog tape collections and our tapeless broadcast future, lies the challenges of transforming television programs into digital data that can have many lives after broadcasting. The key to long-term program access is not only digitization, but also preservation -- a problem not just for archivists anymore, but involves producers, editors, techies and engineers, and many others. This session will examine some of the basic issues associated with digital preservation and longevity, which will turn us all into digital archivists any day now.

Presenter(s)
Nan Rubin
(Thirteen/WNET)

4:30 PM Myth, Media and Meta: Three Information Epochs and What They Mean for Broadcasting
Humans have always created information faster than we create humans. And, consequently, humans are in a constant struggle to extract value from the "noise" of too much information in their environment. The title refers to epochs that are characterized by the techniques we've used. "Myth" being story-telling, poetry, music, etc. "Media" dates from Gutenberg and encompasses traditional broadcasting. "Meta" is the digital age, characterized by use of metadata, compression, "pull" distribution, and distribution systems that can learn user preferences. Broadcasters use all these techniques and social systems may enable them to be successful in "many-to-many" distribution in the future.

Presenter(s)
Dennis Haarsager
(Washington State University)

5:15 PM "Take Five" Reception
7:00 PM Sencore Customer Appreciation Reception Rm 320
All attendees are welcome to continue the festivities with our friends from Sencore on the 3rd floor, room 320
Wednesday, October 3
8:30 AM Registration
8:45 AM The Digital Transition: OK, I was Wrong. (Partially.)
Bruce A. Johnson does something no presenter should ever do in public: admit his mistakes! Of course, he wasn't ALL wrong. Join him for a fast-paced review of where we were, where we are, and what we still need to do to advance the DTV transition and not leave our viewers behind. BONUS: Real-life underwater HDV footage!

Presenter(s)
Bruce Johnson
(Wisconsin Public Television)

9:30 AM NASA Digital Television, Where We've Been, Where We're Going
This presentation will provide a short history of NASA's digital television efforts since 1997.

Walter E. Lindblom - NASA Digital Television, Where We've Been, Where We're Going

Presenter(s)
Walter E. Lindblom
(NASA)

10:15 AM Break
11:00 AM HD Picture Quality - How Can We Make It Better?
As we get closer to the analog shut off the public will increasingly turn toward our DTV services. The central focus in many communities will be on HD content. The visual quality of our content is substantially determined by the choices we make as we plan our productions. This discussion and presentation will illustrate the results of some of the choices that producers may want to consider as they plan their productions.

Presenter(s)
James Kutzner
(Public Broadcasting Service)
Mark Schubin
()
Bruce Jacobs
(Twin Cities Public Television)
Naomi Boak
(Twin Cities Public Television)



Monday, October 1
7:00 AM Registration
10:00 AM DTV Standards Update
An update of ATSC Standards, the SMPTE BXF Standard and the DTV Performance Measurement Standard.

Jerry Whitaker - ATSC Standards Activity Update Greg Best Presentation Chris Lennon - BXF Standards Update

Presenter(s)
Greg Best
(Greg Best Consulting)
Jerry Whitaker
(Advanced Television Systems Committee)
Chris Lennon
(Harris Corporation)

11:30 AM Lunch with Keynote Speaker
David Rehr, president and CEO National Association of Broadcasters

National Association of Broadcasters President and CEO David K. Rehr will be discussing NAB's efforts to educate all Americans about the switch to digital television (DTV) on February 17, 2009. NAB has launched an aggressive public awareness campaign to ensure that no American is left unprepared for the transition to DTV.

David K. Rehr - Keynote Presentation

Presenter(s)
David Rehr
(National Association of Broadcasters)

1:30 PM Consumer Update
Phillip Swann - 10 HDTV Predictions

A forecast of what will happen to Digital TV and HD in 2008

* Joe Bates - HDTV: Consumers have the Set, but do they have the Content

This presentation will explore the ways that HDTV owners get the content they view on their HD sets, and quantify the future market for HD content.The presentation will also explore consumers understanding of whether the content they are viewing from their television provider or on DVD or gaming systems is truly in high-definition.

Phillip Swann - 10 HDTV Predictions Joe Bates - HDTV: Consumers have the Set, but do they have the Content?

Presenter(s)
Joe Bates
(Consumer Electronics Association)
Maryann Baldwin
(Magid Media Futures)
Phillip Swann
(TVPredictions.com)

3:00 PM Break
3:45 PM Practical Tutorial on the Fundamentals of Testing for Usability and Quality of File Transfer Video
This paper is a practical tutorial on the fundamental concerns of evaluating and testing files that have been transferred and stored on a server. Modern tools take once what was somewhat subjective QC evaluation and now utilize methods to make repeatable object measurements for compression algorithm correctness, all expected run time parameters, and checked for video gamut, video levels, audio levels and distortions.

Presenter(s)
Karl Kuhn
(Tektronix)

4:30 PM HDTV Lens Dichotomy: Performance and Cost Disconnect?
This paper outlines the very high technologies required to implement a credible HD lens and explains their persistently high costs. Performance specifications of HD lenses -- and the struggle to achieve them -- are discussed

Presenter(s)
Laurence J. Thorpe
(Canon U.S.A.)

5:15 PM Welcome Reception
Tuesday, October 2
6:30 AM Team Building - NetWalk
8:00 AM Registration
8:45 AM Managing Business and Workflow of News in the HD Transition
Examines how business and political considerations regarding digital and HD have shaped the available technology. Reviews how stations have accommodated shifting viewer expectations, budget challenges, and product availability.

Fred Schulz - Managing Business and Workflow of News in the HD Transition

Presenter(s)
Fred Schultz
(Harris Broadcast Communications Division)

9:30 AM NLE Workflow for Editing (XDCAM HD) with GVG, Avid, Apple, Harris
In this presentation, you will learn how non-linear Optical Disc and Solid-State Media integrates with leading 3rd party NLE applications through the use of file-based and metadata workflow.

Peter Crithary - NLE Workflow for Editing

Presenter(s)
Peter Crithary
(Sony Electronics Inc.)

10:15 AM Break
10:30 AM HD News: Don't Fear the File!
As the reader, you surely have noticed by now that this paper breaks no new ground. It exposes no stunning technological breakthroughs, and that is the point. The system characteristics described in these pages should be considered foundational principles for the development of any tapeless news production system in the era of high definition news. The concepts and ideas professed in this paper are also offered to serve as a checklist for those evaluating such systems.

Presenter(s)
John Naylor
(Thomson Grass Valley)

11:15 AM Video Production Workflow in the IT Age
As video production transitions to an IT model, the old rules are changing...for the better. There are many opportunities for redesigning your workflow to suit your facility and staff best. This paper examines two examples of how Chyron and the industry are using networked based interfaces and open standards to expand the horizons of how graphics is created, managed and played out.

James Martinolich - Video Production Workflow in the IT Age

Presenter(s)
James Martinolich
(Chyron Corporation)

12:00 PM LUNCH
1:00 PM Grid Storage for Digital Media
This presentation will explore the characteristics of grid storage and apply the benefits of grid storage to a digital media workflow. We will describe and explain what a grid storage (or clustered storage) system is and how it works. We will also discuss why the attributes of a distributed grid storage system are ideally suited for the demands of working with large digital media files and how production and broadcast facilities can use such a system as an enterprise-wide storage platform.

Paul Turner - Grid Storage for Digital Media

Presenter(s)
Paul Turner
(Omneon)

1:45 PM Multi-Channel Audio
The paper will explore the effect HD broadcasting is having on the often neglected audio side of television. Particular reference will be made to the issues of field acquisition of 5.1 surround signals in a variety of market sectors, including news reporting, documentary and feature productions. In addition, studio origination of 5.1 audio will be examined. The challenges faced in manipulating these various kinds of 5.1 sound fields will be explored including questions of stereo and mono compatibility, and defining a satisfactory television sound signal that is acceptable to all viewers. Mention will be included of the significance of surround audio to the maintenance of market share.

Presenter(s)
Peter Harrison
(Calrec Audio LTD)

2:30 PM Audio Routing Technology for Television Broadcast Production
Audio networking techniques applied to television production offer a variety of benefits both economical and technical. The how’s and why’s offer choices and challenges, with the final decision pitting today’s needs against tomorrow’s possibilities.

Steve Zaretsky - Audio Routing Technology for Television Broadcast Production

Presenter(s)
Steve Zaretsky
(Solid State Logic, Inc.)

3:15 PM Break
3:45 PM Proper Wiring Techniques
What do you know about wiring a facility? What have you forgotten? With all the new cables, formats, and signal types, maybe there are installation guidelines you’ve never heard! They’re all in here.

Presenter(s)
Steve Lampen
(Belden)

5:15 PM "Take Five" Reception
7:00 PM Sencore Customer Appreciation Reception Rm 320
All attendees are welcome to continue the festivities with our friends from Sencore on the 3rd floor, room 320
Wednesday, October 3
8:30 AM Registration
8:45 AM Satellite Transmissions and the DVB-S and DVB-S2
How to take advantage of new modulation and coding standards (DVB-S2) on your satellite links.

Louis Dubin - Satellite Transmissions and the DVB-S and DVB-S2

Presenter(s)
Louis Dubin
(Radyne Corporation)

9:30 AM ATSC Mobile/Handheld Standard
This presentation gives brief review of original A-VSB proposal and how this has been built upon and extended to meet the service requirements ATSC M/H services.

Mike Simon - ATSC Mobile/Handheld Standard

Presenter(s)
David Benco
(Rohde & Schwarz)

10:15 AM Break
11:00 AM Examination of a Catastrophic Tower Failure and the Design, Fabrication, and Erection of the New Replacement Structure
This paper will examine the factors that lead to the catastrophic collapse of Mountain Lake PBS's 400-foot tower on Lyons Mountain, outside Plattsburgh, New York. Tom Silliman/Ernie Jones - Examination of a Catastrophic Tower Failure

Presenter(s)
Tom Silliman
(Electronics Research, Inc.)
Ernie Jones
(Electronics Research, Inc.)

11:45 AM Save That Tower! Exploring Hidden Risks & How To Overcome Them
Your tower may have weathered many storms, but age combined with a “perfect storm” of other factors could mean your tower is closer to a catastrophic failure than you’ve imagined. Based on her research for Current, Technology Editor Anne Gabriel provides an insider’s guide to the events surrounding two recent pubcasting tower collapses, the broader implications and lessons learned for keeping your tower standing tall.

Presenter(s)
Anne Rawland Gabriel
(Current)



Monday, October 1
7:00 AM Registration
8:00 AM What Have You Done To My TV?
Sponsored by NAB, this panel discussion will help broadcasters understand what is expected in their responsibilities for educating the public as we approach the February 2009 DTV transition completion date. This session will assist the broadcaster with consumer education challenges such as meeting the education goals, financing and partnerships.

Presenter(s)
William T. Hayes
(Iowa Public Television)
Mark Erstling
(Association of Public Television Stations)
Jason Oxman
(Consumer Electronics Association)
Jonathan Collegio
(National Association of Broadcasters)
Mary Lou Kenny
(National Telecommunications & Information Administration (NTIA))
Marc Pearl
(Consumer Electronic Retailers Coalition (CERC))

11:30 AM Lunch with Keynote Speaker
David Rehr, president and CEO National Association of Broadcasters

National Association of Broadcasters President and CEO David K. Rehr will be discussing NAB's efforts to educate all Americans about the switch to digital television (DTV) on February 17, 2009. NAB has launched an aggressive public awareness campaign to ensure that no American is left unprepared for the transition to DTV.

David K. Rehr - Keynote Presentation

Presenter(s)
David Rehr
(National Association of Broadcasters)

1:30 PM New Media
A session designed specifically for the broadcast General Manager, it will focus on the various viewpoints of management of content from a decision position.
  • Dealing with the pressures to deliver content in multiple formats - how do you decide what formats to pursue?
  • Dealing with the funding issues - how do you cover the additional operating costs?
  • Creating business plans that meet all the challenges of new media - how do you diversify without losing the main objective?
Bruce Jacobs - Television and New Media

Presenter(s)
Bruce Jacobs
(Twin Cities Public Television)
Harvey Arnold
(Sinclair Broadcast Group)

3:00 PM Break
5:15 PM Welcome Reception
Tuesday, October 2
6:30 AM Team Building - NetWalk
8:00 AM Registration
8:45 AM Copyright: Another Tumultuous Year in Review
A brief tour through the past year’s significant U.S. copyright cases, legislation, and regulatory actions, as well as international activity. This presentation focuses on how these events affect Broadcasters who depend on copyright to protect their content, but also depend on the fair use of others’ content to deliver news and commentary to their viewers both over the air and on their websites. Jim Burger - Copyright: Another Tumultuous Year in Review

Presenter(s)
Jim Burger
(Dow Lohnes PLLC)

9:45 AM The Whys and Whatfors of Online Video

Presenter(s)
Andrew Baron
(Rocketboom)

10:45 AM Break
11:00 AM Presentation by John C. Dvorak

Presenter(s)
John C. Dvorak
()

12:00 PM LUNCH
5:15 PM "Take Five" Reception
7:00 PM Sencore Customer Appreciation Reception Rm 320
All attendees are welcome to continue the festivities with our friends from Sencore on the 3rd floor, room 320
Iowa Public Television jeannie@iptv.org wayne@iptv.org hayes@iptv.org karen.schaeffer@iptv.org Speakers Registration Sponsors Hotels & Travel karen.schaeffer@iptv.org www.iptv.org
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