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Iowa Public Television


Doctors' Waiting Rooms Get PBS KIDS Resources from IPTV

April 28, 2011

Iowa Public Television and Reach Out and Read Iowa Announce 12 New “Raising Readers Learning Centers”

Network partnering with Reach Out and Read Iowa to enhance “Literacy-Rich Waiting Rooms” in medical clinics throughout the state


(Johnston, Iowa)  -- Kids spending time in the waiting rooms of 12 Reach Out and Read Iowa clinic programs will have new resources available to help promote a love of books and stories, thanks to a partnership between Iowa Public Television and Reach Out and Read Iowa. Reach Out and Read Iowa is a nonprofit organization promoting early literacy and school readiness.

            Twelve Reach Out and Read Iowa programs throughout the state will have new “IPTV Raising Readers Learning Centers” available beginning May 2. These are in addition to 11 Learning Centers established across Iowa in 2010.

The Raising Readers Learning Centers will enhance existing Reach Out and Read Iowa Literacy-Rich Waiting Rooms in these health clinics. Reach Out and Read Iowa works with doctors to prescribe books and encourage families to read together. The Learning Centers feature a cart of age-appropriate materials to foster children’s early literacy skills, including books, activity sheets, toys, puzzles, and more. They will also include a flat-screen television and DVD player, dedicated to Iowa Public Television’s high-quality children’s programming.

             “We’re pleased to expand these Raising Readers Learning Centers to more locations in Iowa,” said Terry Rinehart, director of educational services at Iowa Public Television. “Through this partnership, families can spend time together reading books, watching excellent children’s programs that support early reading skills like recognizing letters and sounds, and learning additional ways to have fun together while they wait to see a health professional.”

            “Reading is the most important skill children need to succeed in school,” said Dr. Mary Ann Abrams, Reach Out and Read Iowa medical director and coalition leader.  “Partnerships like this are an excellent way for everyone in our communities to help prepare Iowa’s youngest children to succeed in school.”

            Celebration events opening the Raising Readers Learning Centers at Reach Out and Read Iowa programs are scheduled throughout the weeks of May 2 and May 9. Events are as follows:

            Monday, May 2

            10:30 a.m. – Alegent Health Clinic, Logan

            Noon – Alegent Health Clinic, Woodbine


            Wednesday, May 4

            11:30 a.m. – Northeast Iowa Family Practice Center, Waterloo


            Thursday, May 5

10 a.m. – Deer Creek Family Care, Toledo

Noon – UI Family Care, Belle Plaine


            Friday, May 6

Noon – Iowa Health Physicians, Osceola


Monday, May 9

12:30 p.m. – Mercy Pediatric and Adolescent Care Clinic, Mason City


Tuesday, May 10

10:30 a.m. – UI Healthcare-River Crossing, Riverside

12:30 p.m. – UI Healthcare, Muscatine


Thursday, May 12

Noon – Franklin Medical Center, Hampton

1:30 p.m. – People’s Clinic Butler County, Clarksville


Friday, May 13

8:30 a.m. – Iowa Lutheran Family Medicine, Des Moines


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Iowa Public Television is Iowa's statewide public broadcasting network. IPTV provides quality, noncommercial programming to make a difference in the lives of Iowans. As one of the last locally controlled media enterprises in the state, IPTV is committed to telling Iowa's stories like no one else can. Our mission to educate, inform, enrich, and inspire Iowans enables IPTV to present an unequaled array of programs of lasting value to Iowans regardless of where they live or what they can afford. More than 1.5 million viewers a week turn to IPTV for programming that reflects a range of interests for Iowans in all demographic categories. Iowa Public Television offers three programming channels statewide: IPTV, IPTV LEARNS, and IPTV WORLD. Iowa Public Television stations include: Channel 11, Des Moines; Channel 12, Iowa City; Channel 21, Fort Dodge; Channel 24, Mason City; Channel 27, Sioux City; Channel 32, Waterloo; Channel 32, Council Bluffs; Channel 36, Davenport; Channel 36, Red Oak. Information on programming channels, reception, and more can be found at www.iptv.org.



Reach Out and Read Iowa prepares Iowa’s youngest children to succeed in school by partnering with doctors to prescribe books and encourage families to read together. Reach Out and Read is an effective and research-based nonprofit organization that promotes early literacy and school-readiness in pediatric exam rooms nationwide by giving new books to children and advice to parents about the importance of reading aloud. Reach Out and Read builds on the unique relationship between parents and medical providers to develop critical early reading skills in children, beginning at 6 months through 5 years of age. Families served by Reach Out and Read Iowa each year read together more often, and their children enter kindergarten better prepared to succeed, with larger vocabularies and stronger language skills. Reach Out and Read Iowa was founded in 2006 with 12 sites, and now has 84 sites serving nearly 56,000 children, with over 86,000 books every year.  More information can be found at:   www.reachoutandreadiowa.org.

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