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Iowa Public Television


"Fair 2011" Coverage Another Viewer Favorite

August 24, 2011


Online and broadcast audiences grew by thousands over last year

JOHNSTON, IA – On Wednesday, August 17, viewers in tens of thousands of central Iowa households watched Iowa Public Television’s Fair 2011 program – tying for the first-place spot in a recent coincidental study by Nielsen Media Research. This year’s viewership numbers represent an increase of 4,000 households. The study sampled the Des Moines-Ames market.

In addition, Fair 2011 coverage on www.iptv.org received 12,000 visits – an increase of 55% over the same period last year.

The program was part three of a six-part series of Iowa State Fair highlights produced by Iowa Public Television. The hour-long program earned a 9 rating, 21 share in the Des Moines-Ames market. (This means 9 percent of households with televisions in the viewing area were watching Fair 2011, and 21 percent of households watching television in the viewing area were watching Fair 2011.)

Iowa Public Television’s Fair coverage is consistently among the network’s most-watched programs. Now in its 41st year, IPTV’s Fair programs feature highlights of everything from the tractor pulls to the Cultural Center, including Queen contests, food features, FFA profiles, and more.

“In a time when viewers have more programming options than ever, it’s particularly meaningful to learn that more Iowans watched our Fair coverage this year than last,” said Daniel K. Miller, executive director and general manager of Iowa Public Television. “These programs are an important part of our year-round commitment to reflect Iowa like no one else. These numbers – and the feedback we receive in our booth, on our website, via email, and on the phone – indicate viewers think we’re doing the right thing.”

Most of the stories featured in Fair 2011 are available to watch online at www.iptv.org/fair.

Funding for Fair 2011 was provided by EMC Insurance and MidAmerican Energy. For more information about Iowa Public Television’s market-leading Fair coverage, contact Jennifer Konfrst at 515-242-3146.


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