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  • Frontline

FRONTLINE | Money and March Madness Preview | PBS

Duration: 02:20
Program: Frontline #2910

Coming Mar 29. Sonny Vaccaro, a former marketing executive at Nike, Adidas and Reebok, helped bring about the rapid commercialization of college basketball, making coaches, administrators and companies rich. Now, Vaccaro is spearheading a class-action lawsuit that aims to ensure that players get a piece of the action.

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Post Date: March 26, 2011